Brooklyn Point
Commissioned by Extell Development for SERHANT. New Development, and produced by SERHANT. Studios, we created a 45 second commercial that highlighted the extensive features and amenities that this new development tower had to offer. Directed by myself and James Rockford, the film was designed to position Brooklyn Point as one of New York City’s most amenity-rich developments.
Deliverables:
45-second commercial spot
30-second cutdown
15-second cutdown
Multiple aspect ratio formats for TV, digital, and social media
Placements included New York Times, Hulu, and online campaigns
BTS
The moments that took this from a social media video to a broadcast commercial. Improvising and filming underwater using a fish tank, foley recording on set, these moments came together to make something truly great.
Credits
Client: Extell Development
Production Company: SERHANT. Studios
Director: Cody Boone, James Rockford
DP: Chris Stacey
1st AC: Marcos Herrera
Gaffer: Marc Labbate
Grip: Tim Anderson
HMUA: Annie Kim
Special thanks to SERHANT. New Development